The O’Neill Clothing store had a nearly 600% revenue increase from going responsive, and Skinny Ties saw a 377.6% increase in revenue for iPhones after going responsive as well. Even Think Tank Photo’s transactions on smartphones and tablets increased by more than 96%… go figure! In this article, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are: Who are we building this mobile website for? How will we measure conversion success? What design factors affect mobile e-commerce conversion rates? What is the ideal product page? Let’s get started.
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