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How They Did It: Typekit’s New Homepage

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Typekit recently redesigned their homepage with some new services in mind. When Typekit joined Adobe, they set out to bring us a new way to handle fonts on the web. Not only did they create a fairly simple way to embed fonts on the web, but they have now officially launched a desktop sync option , which allows Creative Cloud subscribers to sync fonts to their computer directly from Typekit. This has been in a beta form for a while now, and provides a much easier route to local fonts than finding them elsewhere! Disclaimer: this article was in no way endorsed by Adobe or the members of the Typekit team (we still hope they like it though). This article is going to talk exclusively about the new Typekit homepage, and give you some details of the implementation used to create the marketing elements. As is par for the course in our How They Did It series, we will also provide some commentary around the artistic and technological decisions, and open the conversation for constructive critical conversation.

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