Google recently introduced the new x-default hreflang annotation. Thanks to this markup, webmasters can specify international landing pages. Google will use this information to display the most relevant page in the search results. Usage A lot of international businesses use a landing page on their websites which redirects visitors to local pages. This can either be done via a redirect to a language-specific page or by changing the language of the content. By directing their customers to local pages, they can change their content to better suit the needs of these target groups. There are plenty of examples of websites that have an international landing page: Apple, Tiffany & Co, Samsung, the list goes on. Most global brands have this sort of page.
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