What You'll Be Creating In this tutorial I will walk you through the design process of a simple and conversion-oriented app landing page. We’ll use the Tuts+ Android app for the demo, emphasizing its features and benefits, and employing calls to action throughout. Essentials of High Conversion When designing landing pages there are some things you need to get right to enjoy high conversion rates. According to growth hacker Neil Patel , in order to have a competition-crushing landing page you need: A killer headline Persuasive subheadlines Pictures Explanation Value proposition or benefits Logical flow Trustworthy testimonials Powerful call to action We’re going to implement all of the above elements to make our landing page as effective as possible. AIDA Model I highly recommend you take a look at Employing AIDA Principles in Web Design by Shaun Cronin. AIDA stands for Attention , Interest , Desire and Action ; and these principles can be applied to different situations which involve selling products or services. Research shows that people don’t mind scrolling , so once you’ve created initial interest at the top of the page you shouldn't worry about making your landing page longer. This is necessary to tell a great story and add persuasive elements. A/B Testing Effective landing pages cannot simply be designed once and perform well
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